As of Nov. 1, 2022, Melanie Büscher assumed the role of marketing and communications manager ofHockey Club Lugano.
A leading expert and project manager in the fields of events and sponsorships, global communications, media and public relations, Melanie Büscher brings with her 25 years of experience in international companies and diverse industries (fashion, advertising, lifestyle, showbusiness, real estate and gaming). Melanie Büscher is of German descent, has lived and worked in Switzerland since 2011, and is fluent in Italian, French, English, Spanish, and Portuguese.
"In her new role, Melanie will be instrumental in continuing our club's strategy of getting back among the people and in making the match event at Cornèr Arena in step with the times. Her extensive experience in all aspects of communication and marketing will also allow us to have a female perspective on our world," says Marco Werder, CEO ofHockey Club Lugano.
Melanie Büscher: "I have always been impressed by the seriousness and passion ofHockey Club Lugano. Building on these core values, I look forward to an exciting and challenging partnership with the entire staff, the City of Lugano and all the fans, as well as the club's partners."