Following the recent three-year renewal with Gold Sponsor GUESS, theHockey Club Lugano announces with legitimate pride that another international group has appreciated its values and the work it does on the ground.
The company bianconera signed in recent days a new partnership with BoltonSwiss, a company that is part of of Bolton Group, an Italian multinational family-owned enterprise which for more than 70 years has been producing and distributing in the world a wide range of brands innovative and sustainable products.
Bolton Group is a company of more than 11,000 people, present in more than 150 countries with brands recognized and trusted by more than 100 million households worldwide, including Personal Care products with iconic brands such as Borotalco, Neutro Roberts and Somatoline, Food such as Rio Mare tuna, and Home Care with Sipuro cleaning products.
Starting with the 2023/24 season Bolton Swiss will be featured on the official jersey of the first team bianconera with the brand Borotalco, namely with the range of products deodorants Borotalco Active, particularly suited to the sports category. Launched in Switzerland in 2012, Borotalco is now the second Swiss brand by importance on the deodorant market with a market share exceeding 21 percent.
These are the words of Raffaele Alberti, Head of Sponsoring of theHockey Club Lugano:
We are really pleased to realize that local and international companies espouse the direction our club has taken and, through a partnership with us, want to reach out to people with whom they can share a special environment such as that of an ice hockey game".
Thus expressed Marcel W. Theiler, Country Manager of Bolton Swiss:
"Also in Bolton Swiss, as in the HCL, we want to grow and succeed. Se are passionate about our brands and want to make them unique to satisfy consumers.
Talcum powder, as well as HCL, can boast excellent performance and results. Field hockey players need a high-performance deodorant, which we are happy to be able to provide".