First Appearance of the Preseason Jersey Designed by GUESS

The preseason jersey has always been a topic of great interest for the fans of Hockey Club Lugano. Following the success of last season, the Gold Sponsor and Fashion Partner GUESS has once again decided to take on the challenge this year.

As one of the global leaders in lifestyle, the company with financial, operational, and development headquarters in Bioggio has unleashed its creativity and designed the jersey that Luca Gianinazzi's team will wear during the seven preseason games leading up to the 2024/2025 championship.

Fortunately, the curiosity of the Bianconeri fans will be satisfied "live" as early as tomorrow evening.

Thürkauf and his teammates will hit the ice at the Cornèr Arena for their first public training session starting at 18:15, proudly showcasing the jersey designed by GUESS.

The concession stand on the first level of the East Stand will open at 18:00, offering snacks. Welcomed by President Vicky Mantegazza, the players will begin with an on-ice warm-up at 18:15, followed by a scrimmage.

In addition to enjoying the cool atmosphere of the rink, fans will have the chance to satisfy their curiosity by seeing the new faces on the roster: from foreign players Calle Dahlström, Jiri Sekac, and Radim Zohorna to Swiss players Joren Van Pottelberghe and David Aebischer.

At the end of the practice, around 19:35, fans will be able to freely step onto the ice to take selfies and collect autographs from their favorite players.

As announced by HCL in early July, at the end of the preseason, one of the two jersey sets will be auctioned off, with the entire proceeds going towards the concrete support of Alta Vallemaggia in its efforts to rebuild and revitalize after the severe damage caused by the bad weather.

About GUESS? Inc.

Guess? Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of May 4, 2024, the Company directly operated 1,048 retail stores in the Americas, Europe, and Asia. The Company’s partners operated 533 additional retail stores worldwide. As of May 4, 2024, the Company and its partners operated in approximately 100 countries worldwide.