HCL and Feldschlösschen together for five years

Hockey Club Lugano is proud to announce the signing of a contract with Feldschlösschen Getränke SA, a company of the Feldschlösschen Group, which acquires the status of Silver Sponsor for the next five seasons.

Founded in Rheinfelden, where its headquarters are still located today, on February 8, 1876, by Teophil Roniger and Mathis Wüthrich, Feldschlösschen has been part of the Carlsberg Group, the fourth-largest brewery group in the world, since 2000.

Hockey Club Lugano and Feldschlösschen had already been partners for a long period in past decades, particularly with the 1664 brand.

This is how Claudio Burtscher, Vice President On Trade of Feldschlösschen Getränke SA, expressed himself:

"We are truly happy to count on this important partnership with Hockey Club Lugano for the next five years. The collaboration with the Bianconeri club makes us very proud to be able to take care of the fans on the ice with our beer and our Pepsi."

These are the words of the CEO of Hockey Club Lugano Marco Werder:

"We are very pleased to have linked our name to Feldschlösschen, a brand that evokes pleasant moments and lively evenings. Our new Silver Sponsor will not only delight the palate of our fans but has also decided to participate personally in the modernization of the concessions inside the Cornèr Arena, an aspect that we liked very much and that has encouraged us to revive a collaboration that has already proven successful in the past."

Caption for the photo, from left to right:

Guy Trentin, Sales Manager Luganese Feldschlösschen, Antonio Visca, Key Account Manager Feldschlösschen, Claudio Burtscher, Vice President On Trade Feldschlösschen, Marco Werder, CEO Hockey Club Lugano, Raffaele Alberti, Head of Sponsoring & Hospitality Hockey Club Lugano, Arthur Affolter, Regional Sales Manager Feldschlösschen