Hockey Club Lugano Announces Contract Renewal with Bolton Swiss

Hockey Club Lugano is pleased to announce the contract renewal of its partnership with Bolton Swiss, a company that is part of the Italian family-owned multinational Bolton Group. With over 11,000 employees, Bolton has been producing and distributing a wide range of Personal Care, Food, and Home Care products worldwide (150 countries) for over 70 years.

For the 2024/25 season, Bolton Swiss will once again feature on the official jersey of the Bianconeri first team with the Borotalco Active brand, a deodorant specifically aimed at athletes.

Launched in Switzerland in 2012, Borotalco is now the second most important brand in the Swiss deodorant market, with a market share exceeding 20%.

Marcel W. Theiler, Country Manager of Bolton Swiss, stated: "At Bolton Swiss, just like at HCL, we aim to grow and succeed. We are passionate about our brands and want to make them unique to satisfy consumers. Borotalco, like HCL, can boast excellent performance and results. Hockey players need a high-performance deodorant, which we are happy to provide."

Raffaele Alberti, Head of Sponsoring & Hospitality at Hockey Club Lugano, added: "We are very proud that an international brand like Borotalco has chosen to continue being on our jersey. Last season, we collaborated on several projects, and Bolton Swiss's renewal rewards the work we have done and confirms their commitment to the direction our club has taken."