The black and white jersey smells of ... Borotalco

After the recent three-year renewal with Gold Sponsor GUESS, Hockey Club Lugano proudly announces that another international group has appreciated its values and the work it does in the region.
In recent days, the Bianconeri club signed a new partnership with BoltonSwiss, a company that is part of the Bolton Group, an Italian family multinational that for over 70 years has produced and distributed a wide range of innovative and sustainable brands worldwide.
Bolton Group is a company with over 11,000 employees, present in more than 150 countries with recognized and appreciated brands by over 100 million families worldwide, including Personal Care products with iconic brands such as Borotalco, Neutro Roberts, and Somatoline, Food products like Rio Mare tuna, and Home Care products for cleaning from Sipuro.
Starting from the 2023/24 season, BoltonSwiss will be present on the official jersey of the Bianconeri first team with the Borotalco brand, specifically with the range of Borotalco Active deodorant products, particularly suited for the sports category. Launched in Switzerland in 2012, Borotalco is now the second most important brand in the Swiss deodorant market, with a market share exceeding 21%.

These are the words of Raffaele Alberti, Head of Sponsoring at Hockey Club Lugano:
"We are really pleased to realize that local and international companies are embracing the direction our club has taken and, through a partnership with us, want to reach people with whom to share a special environment like that of an ice hockey game."

Here’s what Marcel W. Theiler, Country Manager of Bolton Swiss, said:
"At Bolton Swiss, as in HCL, we want to grow and succeed. We are passionate about our brands and want to make them unique to satisfy consumers. Borotalco, like HCL, can boast excellent performance and results. Hockey players need a deodorant with high performance that we are happy to provide."